Sustainability – Tour of Norway
This week we focus on sustainability. During the week, you can learn more about how our partners, and ourselves, think sustainability into our acitivities.
Tour of Norway aims to be the best cycling event at the top level. Not only as a bike race, but also on sustainability. It’s a long-term focus where we continuously work to take our responsibility in society, in the work of being a sustainable organization.
Cycling itself is part of the green shift. Increased bicycle use is important for the society to achieve the climate goals, in addition to being positive for our health. We want to create awareness of bicycle use, whether it is as transport, training, competition or experience, through our professional event.
We have previously caried out ripple effect studies, which show that the population and the public are inspired to use more bicycles by our event. In relation to this, we arrange both children's rides, tour rides, family rides and other activities to inspire and strengthen the use of bicycles among residents and the public.
Employees in the company use bicycles to and from work. Bicycles or electric cars are used for meetings outside our own location. The organization limits travel to a minimum and will always choose digital meetings when appropriate. We use natural materials and weather-resistant clothing from our partner Twentyfour. This means that our volunteers can not only use it during the event, but also in their free time for many years later.
Tour of Norway's goal is for all vehicles in the event to be electric during the year 2024. In 2022, the organization, together with our partner Polestar, will reduce the number of vehicles to a minimum in order to have the least possible impact on the environment. Tour of Norway has reduced the number of cars for the 2022 edition by 30%. During the race, 25 of the cars used will be zero-emission cars from Polestar.
Tour of Norway extends over a large geographical area. With our large geographical area, there is therefore a strong focus on waste management, sorting and recycling. During the race there will be zero tolerance for littering. To avoid this, separate garbage zones are set up where cyclists are allowed to dispose of waste. If these rules are not followed, riders can be thrown out of the race. These rubbish bins are then cleared by the organization so that we leave the area as it was when we arrived, or better.
Transport and hospitality
Both the organization and the visiting teams live in hotels that are experts in meeting our needs, but also have a focus on the environment and sustainability. Visiting teams will always be needed to arrange Tour of Norway. To make this trip as environmentally friendly as possible, they are offered a trip with Fjordline to / from Stavanger. Fjordline is the first and largest in the world to use environmentally friendly natural gas on its cruise ferries, which protect the environment from CO2 and NOx emissions.
TV-production is a big part of Tour of Norway. To ensure the beautiful TV pictures of Norway's beautiful nature, it has previously been necessary to have an aircraft that can receive the TV signals and send them out into the world. We were very proud to take a big step in the right direction in 2021 when we no longer needed this aircraft. Telenor and NEP have together with Tour of Norway come up with a solution where the TV signals can go via the 4G network. With this move, we make a big difference in our C02 footprint.
We will continue our work with sustainability in the years to come, together with our good partners, and constantly want to find better and more sustainable ways to arrange Norway's largest cycling race for men.