01.10.2025
38-year-old Alexander Kristoff has signed an ambassador agreement with the Tour of Norway and, starting January 1, 2026, will represent the race, which has established itself as one of Norway’s largest annual sporting events.
Throughout a long and impressive career, Kristoff has become one of Norway’s most prominent cycling profiles. His achievements include victories in the Monuments Milano–Sanremo and the Tour of Flanders, four stage wins in the Tour de France, as well as medals from both the World Championships and the Olympics. In addition, he has claimed numerous classics and stage victories, cementing his position as one of the most decorated Norwegian riders of all time. In the Tour of Norway and Tour des Fjords (the race’s former name), he has collected an impressive 22 stage wins, along with one overall victory in the Tour of Norway and two in the Tour des Fjords.
“Alexander Kristoff has given us some of Norway’s greatest sporting moments – now he will join us in creating the next ones. We are confident that his experience and stature will help elevate our projects to new heights,” says Tour of Norway’s general manager, Roy Hegreberg.
In his new role, Kristoff will serve as a front figure and ambassador for the Tour of Norway, with a particular focus on generating excitement around the race both nationally and internationally. He will also be an important resource in inspiring young cyclists and enhancing the visibility of the event.
Kristoff himself is looking forward to taking on the new challenge after he ends his career as an active rider at the end of 2025:
“I’m really looking forward to taking on the role as ambassador for the Tour of Norway. It’s a race that has meant a lot to my career, and for me, the highlights are probably all the stage wins I’ve achieved in Stavanger city center, as well as the overall victory in 2019. It’s a role I’m excited about, and I’m both proud and happy to continue being a part of the Tour of Norway going forward!”
With Kristoff on board, the Tour of Norway further strengthens its strong position in the cycling world. We wish Alexander the best of luck in his final competition days at the Tour de Langkawi.